Effective change requires "fast and ruthless execution." But Tabrizi also recommends creating multidisciplinary teams, comprised of the best employees from all corners of a company, to evaluate operations and prepare a road map for achieving goals. He says that is less costly than hiring outside consultants, gives employees a stake in the outcome, and helps executives identify talented staff who may have avoided notice before.

"Among the companies that succeeded at business transformation, CIOs were essential leaders of integrated, fast, top-down change efforts. They often helped create the holistic methodology for change that was then adopted by the top executive team. Furthermore, the successful CIOs often led the implementation of individual change initiatives by involving the cross-functional senior executives in a synchronized and well-planned process."

"If you are a manager, an executive, a CEO or a divisional manager of a for-profit or non-profit firm, Rapid Transformation will serve as a guidebook for implementing a successful transformation effort, by introducing you to a set of best practices that can be applied on any scale."

"THE ability to make changes, even fundamental transformations, quickly and effectively is a vital survival skill in the business jungle."

"Being able to lead a transformation in a business is a necessary leadership skill. Remember Jack Welch who said (with violins playing in the background): “Change before you have to."

"In the 90-day model, change is holistic, meaning that every aspect of the business is diagnosed - from culture, to strategy, to cost-cutting, to structure, process, IT, and values. Collaboration across the boundaries of an organization - from geographies to functions - improves the ability of the organization to create value, especially in a large corporation. Without changing holistically, an organization could overlook key synergies that could bring significant value..."