Profound, organizational change takes years and in many cases, turns up unsuccessful. Rapid Transformation: A 90-Day Plan for Fast and Effective Change shows you how to plan a successful transformational change in your firm in just 90 days. Based on ten years of research into more than 500 leading companies, including 3M, IBM, GE, Nissan, Apple, Bay Networks, Verisign, HP and Best Buy, this book demystifies fast, effective change and lays out a clear roadmap for achieving it. It provides insightful stories and defies long-held assumptions about change and provides a practical and immediately actionable guide.